Introduction

Following its 2008 success the first edition, the Tour de Québec will come back in July 2009 with 5 stages in the region of Quebec city, cyclists from all over Canada, the USA and the world. Six distinctives leader jersey and a thrilling show this is what le Tour de Quebec promises to look like.

A very good public potential
Quebec’s region is the perfect place to hold a cycling stage race. By its relief, land beauty, and the stages selected, le Tour de Québec has everything to succeed. Cycling races are very popular among the Quebec population. We only have to think about the Tour de l’Abitibi who attracts important crowds every years. Closer to Québec, we can think about le Tour de Beauce which brings hundreds of spectators to its criterium. Therefore, our public potential is very good being in a major city.

Nominated on its first edition to the Gala Victoris 2008, the Tour de Québec really has a huge potential to emerge as a major event in Quebec city.

Media coverage
The tour de Québec enjoys a good media coverage on its first edition with the participation of all majors media:
- Paper medias : Journal Le Soleil, Journal de Québec, Média Matin, Journal de Montréal
- Radio : FM 93,3, Radio Énergie, Choix RadioX, Radio-Canada
- Television : Radio-Canada (télévision et Internet), RDS (internet), TQS (internet)
- Specialized medias : Cyclingnews, Pedal Magazine, Cyclismag, Canadiancyclist, etc.

For 2009, with a better field of riders and stages just as exciting as last year and close to the public, the 2009 media coverage announced to be very good.

Promotion
In 2009, many upgrades will be done in order to optimize the Tour promotion. Two press conference are plan. Also, the Tour will be present during the Info-Vélo bike show thanks to a special contest. Our Internet website (www.tourdequebec.com) will continue to be a important promotion platform for the cyclists and teams with articles about cycling.

A green event!
The tour de Québec intend to be as green as possible. In addition to its commitment to promoting the usage of cycling as the solution for environmental issues, the Tour is also dedicated to the promotion of sports activity and healthy lifestyle among the population.

2009 goals
In 2009, we want to build up on 2008 success and concentrate our energy on the following points:
- get a complete television coverage
- work conjoingtnly with USA Crits toward attracting a better field of riders.
- get more participants to the events
- invite more international teams: France, Amérique du sud, etc.
- develop the « team tourdequebec.com »
- globally get a better media coverage and focus on exposure of our event.


Marketing plans

See the complete marketing plan (pdf document)

Plan			Quantité
Title sponsor
Plan	A	Title sponsor / leader jersey	1
Jersey plans
Plan	B	Young rider jersey	1
Plan	C	Best climber jersey	1
Plan	D	Best sprinter jersey	1
Plan	E	Stage winner jersey	1
Plan	F	Combativity jersey	1
Services sponsors
Plan	G	Jersey + Television spots	1
Plan	H	Lodging partners	limited
Plan	I	Official car	1
Plan	J	Neutral support	1
Plan	K	Clothing	1
Plan	L	Official food supplier	1
Plan	M	Food partners	5
Plan	N	Water bottle souvenir sponsor	1
Plan	O	Neutral feeding water bottle sponsor	5
Team sponsors
Plan	P1	United States and Canada teams	1
Plan	P2	Europe or South America teams	1
Stage sponsors
Plan	Q1	Stage 1	1
Plan	Q2	Stage 2	1
Plan	Q3	Stage 3	1
Plan	Q4	Stage 4	1
Plan	Q5	Stage 5	1
Plan	Q6	GP Tour de Québec (women)	1
Plan	Q7	GP Tour de Québec (junior)	1
Plan	R	10X10 booth	limited
Team tourdequebec.com sponsors
Plan	S1	Informations coming soon