Introduction

400km of racing, 5 stages in Quebec’s region, the best cyclists from Canada and around the world, 4 distinctive jerseys and a thrilling show this is what le Tour de Quebec promises to look like.

On national calendar
The best Canadians cyclist whether juniors, seniors or masters will gather in Quebec city in September (4-7) 2008. In each category, the best rider will have the honour to be the first to get their name on the Tour Palmares.

A very good public potential
Quebec’s region is the perfect place to hold a cycling stage race. By its relief, land beauty, and the stages selected, le Tour de Québec has everything to succeed. Cycling races are very popular among the Quebec population. We only have to think about the Mardis Cycliste de Lachine in Montreal which brings more than 10,000 spectators. Closer to Québec, we can think about le Tour de Beauce which brings up to 5,000 spectators to its criterium. Therefore, our public expectation is very conservative being in a major city.

No doubt that the few 400,000 TV viewers of the Tour de France in July will keep an eye on the Tour de Québec as well.

Expected attendance
Prologue : Sprint - (Québec) à 7 500
Stage 1 : Road Race - (Portneuf) à 5 000
Stage 2 : Urban circuit - (Québec) à 7 500
Stage 3 : Criterium - (Lévis) à 7 500
Stage 4 : Road Race - (St Augustin) à 5000

Media coverage
Because of its proximity to the media, le Tour de Québec is going to enjoy excellent media coverage. From the local journal to notorious cycling websites, the race is going to be followed by thousands of people around the globe and will bring great visibility to Quebec city. Television coverage is also possible.

Medias who may be covering the 2008 Tour
- Television: Canal Vox, RDS, TVA, TQS
- Newspapers: Journal Le Soleil, Journal de Québec, Journal de Montréal, MédiaMatinQuébec, Québec Hebdo, etc.
- Magazines: Vélomag, Pedal Magazine, Le Cycle, Velonews, Vélo Magazine, etc.
- radio : FM 93, Choix Radio X, Radio-Énergie, CFOM 102,9, INFO 800, etc.
- Internet: Cyclingnews.com, Pezcyclingnews.com, Velonews.com, Cyclismag.com, Velo101.com, Velo-club.net, Laflammerouge.com, Directvelo.com, etc.

Promotion
In addition to its media coverage, the Tour and its sponsors will be promoted through more than 5000 18X25 posters displayed at strategic places and 2000 12X18 posters for each stage. Finally more than 10 000 flyers will be distributed at specific part of Quebec City.

The Tour will have its own booth at the Info-Velo Quebec bike show, the 7 to 9 March of 2008. This event drives each year up to 15 000 visitors and represent a very good opportunity to promote the race.

Finally, a weekly magazine will be published on our website (www.tourdequebec.com) from the beginning of April.

The 400e Anniversary.
Le Tour de Québec will be integrated in the festivities surrounding the 400e anniversary of Québec city in 2008.

An excellent image
The Tour wishes to promote cycling as a solution to the environmental problems.


Sponsorship plans

Major sponsors
Plan A - title sponsor - leader jersey
Plan B - Youth leader jersey
Plan C - Climber leader jersey
Plan D - Sprinter leader jersey
Plan E - Start/Finish line
Plan F - coming soon

Race sponsors
Plan G - Prologue
Plan H - Stage 1
Plan I - Stage 2
Plan J - Stage 3
Plan K - Stage 4
Plan L - Sprints
Plan M - Team partners
Plan N - Neutral feeding
Plan O - Souvenir water bottles
Plan P - Publicity banners
Plan Q - Corporate tents
Plan R - Racing guide

Sponsorship guide (pdf format)
Tour de Québec 2008

For more information about the sponsorship, contact-us